Blizzards, Earthquakes and Now No New Cool Toy. Why the lack of a hit toy threatens retailers this Christmas.
With Christmas less than two weeks away, the toy industry has no runaway hit — leaving many toy shoppers bored and complicating how stores sell holiday inventory.
“We are not seeing people clamor for any single item,” Stephanie Lucy, vice president for toys at Target, said by e-mail.
The hitless season has retailers stocking less, leaning on classic items rather than new ones and possibly discounting less in the final days before Christmas. And with no Tickle Me Elmo or Zhu Zhu Pets to draw crushing crowds to the toy aisles, most retailers are being careful not to get stuck with unsold toys.
“As retailers look at consumer confidence numbers, they are skeptical about consumers’ willingness to spend this holiday season, and they are trying to avoid getting caught with too much inventory,” said Josh Green, chief executive of Panjiva, a supply-chain data company.